Starbucks to reintroduce tiers to loyalty program to encourage more visits

Starbucks is bringing back its tiered loyalty program.
The Points Guy

Starbucks Rewards (re)introduces elite status tiers, including new perks and top-tier Reserve level

Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.

Starbucks highlights beverage innovation and a new rewards program at its Investor Day

Starbucks ( SBUX) also announced major changes to its Starbucks Rewards loyalty program. The program will now feature a three ...

Starbucks is bringing back tiered rewards for a new era

The coffee chain will roll out the new version of Starbucks Rewards — with three tiers, and faster, more personalized rewards ...
Restaurant Business Online

Starbucks is taking a page out of airlines' playbook with its loyalty program changes

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...
Restaurant Dive

Starbucks Rewards moves to a tiered structure

The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points ...

Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members

Starbucks Unveils Reimagined Loyalty Program The updated Starbucks Rewards program, which launches on March 10, introduces ...

Starbucks rewards investors with another quarter of growth in a key sales metric

Starbucks said growth in stores open at least 13 months was much better than expected — and the stock was headed toward a ...