The Pink Stuff is a mildly abrasive pink-colored multipurpose cleaning paste that you gently apply to stained surfaces with a soft cloth or sponge, then scrub and rinse (read more about how to use The ...

The Pink Stuff, an abrasive cleaning paste, is everywhere these days. It was launched into popularity by TikTok and Instagram, where videos show creators using The Pink Stuff to scrub and scour grime ...

Cleaning pastes aren't a new invention. We've tested many through the years in the Good Housekeeping Institute Home Care & Cleaning Lab and you've probably even used one to polish tarnished silver or ...

BAY SHORE, N.Y.--(BUSINESS WIRE)--The Pink Stuff The Miracle Cleaning Paste, the TikTok-famous powerhouse for tackling stubborn stains and grime without harsh chemicals, has been named a winner of the ...

Person cleaning a burnt pan in the sink with a sponge - larisa Stefanjuk/Shutterstock If you've been on TikTok recently, specifically #CleanTok, you've probably seen someone applying either the ...

The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans. By David Segal In 2018, The Pink Stuff ...

Sales of The Pink Stuff quadrupled since 2018, reaching about $125 million a year, thanks to the product’s virality on platforms like Instagram and TikTok. While Star Brands benefits from the viral ...

I'm a cat owner, which means I have to embrace the possibility that weird splotches and stains will appear everywhere and anywhere in my home. Whether it's the wet food she splatters Jackson ...

RPM International Inc. (NYSE:RPM) announced on Thursday that it has signed a definitive agreement to acquire U.K.-based Star Brands Group, the maker of The Pink Stuff, for its Rust-Oleum subsidiary.

The Pink Stuff The Miracle Cleaning Paste, the TikTok-famous powerhouse for tackling stubborn stains and grime without harsh chemicals, has been named a winner of the 2025 Product of the Year Awards.