A powerful blend of nostalgia and Gen Z’s embrace of Y2K fashion has propelled True Religion back into the spotlight. But the iconic denim lifestyle brand isn’t simply replicating its past ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

The brand says the campaign is already delivering results.

Thu, March 27, 2025 at 7:49 PM UTC True Religion’s spring 2025 collection pays homage to decades of influence in both streetwear and music, incorporating oversized silhouettes, distressed denim, and ...

The sale includes popular items like the Crystal Baggy Jeans, similar to a style worn by Taylor Swift. True Religion is offering up to 70% off sitewide for their Labor Day sale. Shoppers can get an ...

True Religion is having a 4th of July sale with discounts up to 70% off. The sale runs through July 6th and features popular denim styles. The article highlights the brand's connection to Y2K fashion ...

LOS ANGELES & HONG KONG--(BUSINESS WIRE)--True Religion, the iconic American denim and sportswear brand, today announced its expansion into China with partner Aurorae Group, owner of EVISU Group.

LOS ANGELES--(BUSINESS WIRE)--True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the expansion of its retail stores with four new locations in centers which ...

True Religion has been cooking up a comeback that courts Gen Z via authentic cultural moments with celebrities like musical artist Megan Thee Stallion and buzzy content creators across sports, ...

Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk ...

Clothing brand True Religion is broadening its presence in the tri-state area with the addition of two new stores slated to open in the fall, including one in New York City. True Religion makes jeans ...

True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. Formerly known as True Fam, the expanded program (which now goes by True Rewards) will lean into ...