It sounds like a funny acronym. But I am convinced that there is no greater gauge for the health and direction of your own life, as well as the life of your company. Whether you’re starting a company ...

In my time in legal technology, I have seen people go wild over ‘new’ approaches, which turn out to be old approaches, just re-named. Enter Latane Conant, CMO of 6sense, based in San Francisco. 6sense ...

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A few months back, I attended an event with several people from Salesforce. That’s when I heard that the secret to the company’s stellar success is something they referred to as “V2MOM.” Having never ...

of recent years being Google’s self-admonition, “Do no evil.” In the case of Salesforce.com, one slender list, devised in the company’s earliest days by Marc Benioff, the company’s cofounder, chairman ...

Each year, Salesforce updates its V2MOM, a planning document laying out vision, values, methods, obstacles and measures. CEO Marc Benioff has said it's "been used to guide every decision at Salesforce ...

Opinions expressed by Entrepreneur contributors are their own. When Salesforce acquired my company in 2012, much of my world was turned upside-down. I went from being a young entrepreneur who had ...

There are times when it feels like everyone is “on the marketing team.” One person has an idea for a direct mailer. Another person feels we should do more industry white papers, while somebody else is ...