As we exit a decade when Millennials stepped into parenthood (aka became known as parennials) and Gen Z so eloquently introduced the "Ok, Boomer" phenomenon to show their distaste for their ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

If there's one trait that spans generations today, it might be missed opportunity. A 2024 LinkedIn study found that one in five Gen Z workers hadn't had a single conversation with a baby boomer or Gen ...

Moms and dads question their parenting skills three times a week on average, according to new research. The survey of 2,000 American parents with young children, 11 and under, uncovered some of their ...

Retirement behaviors have evolved significantly across generations, shaped by varying economic conditions and personal values. The traditional concept of retirement is transforming, with many seeking ...

Add Yahoo as a preferred source to see more of our stories on Google. If America is familiar with anything right now, it’s people disagreeing with each other. Even on a more micro level, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. It’s becoming increasingly clear that members of different ...

People in their 20s have been called the next “greatest generation,” the “trophy generation,” and even “narcissistic praise hounds.” For charity fund raisers, those people might be better known as the ...

The kids are alright—or are they? Here's why every generation looks at the world, and each other, differently. I’m a late Gen Xer, and completely identify with that label. As teens, we listened to ...