A powerful blend of nostalgia and Gen Z’s embrace of Y2K fashion has propelled True Religion back into the spotlight. But the iconic denim lifestyle brand isn’t simply replicating its past ...

True Religion is having a 4th of July sale with discounts up to 70% off. The sale runs through July 6th and features popular denim styles. The article highlights the brand's connection to Y2K fashion ...

Thu, March 27, 2025 at 7:49 PM UTC True Religion’s spring 2025 collection pays homage to decades of influence in both streetwear and music, incorporating oversized silhouettes, distressed denim, and ...

The brand says the campaign is already delivering results.

The sale includes popular items like the Crystal Baggy Jeans, similar to a style worn by Taylor Swift. True Religion is offering up to 70% off sitewide for their Labor Day sale. Shoppers can get an ...

True Religion has been cooking up a comeback that courts Gen Z via authentic cultural moments with celebrities like musical artist Megan Thee Stallion and buzzy content creators across sports, ...

LOS ANGELES--(BUSINESS WIRE)--True Religion, the iconic global lifestyle apparel and accessories brand, today announced that it has rebooted its loyalty program just in time for the holiday shopping ...

True Religion is getting creative in its attempts to woo customers. Last month, the apparel brand featured Grammy Award-winning rapper Megan Thee Stallion in its holiday ad campaign. The company this ...

True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community, was ...

LOS ANGELES--(BUSINESS WIRE)--True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the expansion of its retail stores with four new locations in centers which ...

True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. Formerly known as True Fam, the expanded program (which now goes by True Rewards) will lean into ...

Last month during New York Fashion Week, a host of brands not typically included in the luxury cohort that dominates the biannual event decided they didn’t want to be left out of the fashion fun — ...