Over time, you may decide that the business name you chose for your company no longer accurately reflects your brand. Or you might decide you would be better off legally to have a different name.

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Launching a new business is an exciting adventure, but amid the thrill of innovation, one crucial decision can make or break your brand's success: choosing the perfect name. Your business name is more ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...