Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Launching a new business is an exciting adventure, but amid the thrill of innovation, one crucial decision can make or break your brand's success: choosing the perfect name. Your business name is more ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...