Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...