With barely there, no-makeup-makeup continuing to reign supreme among beauty’s elite, it was only a matter of time before freckles became a bonafide trend. After all, there’s something about a healthy ...

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When Hailey Buchanan was a little kid in the 2000s, other kids at school teased her for having freckles. She hated it. She came to hate the freckles themselves. Then, as we all do, Buchanan, 23, grew ...

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The trend, otherwise called #broccolifreckles, has gained over 3 million views on TikTok Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her ...