The study of preference theory and decision-making delves into how individuals and collectives assess and order alternative outcomes under conditions of uncertainty and complexity. Traditionally ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Schwartz (The Paradox of Choice) and Schuldenfrei, psychology professor emeritus and philosophy professor emeritus, respectively, at Swarthmore, mount a comprehensive case against rational choice ...

In a previous post, we considered three of seven "irrational" habits of highly rational people. Here we consider the remaining four, as well as some suggestions for distinguishing the genuinely ...