A rediscovered page from a 1974 JCPenney's catalog has gone viral online, as internet users are left both marvelling and shocked at just how high high-waisted pants were. JCPenneys began its catalogs ...

Five years ago JC Penney turned its back on its heritage and stopped sending Middle America its famous Big Book catalog. The decision brought to an end the retailer’s practice of producing three such ...

The "Big Book" is back! J.C. Penney recently announced it was bringing back its popular printed catalog. Sort of. Killed off a few years ago in a bid to save money, the new catalog that will be ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

J.C. Penney (JCP) has spent the last year returning to the comforts many of its customers grew to love, such as coupons and sales. Now, another old-fashioned feature is set to return: The store's ...

JCPenney is bringing back its catalog after five years. The brand hopes that mailing out a catalog will attract customers to the home store. JCPenney enjoyed a heyday in the 1990s, when it was the top ...

JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

Five years after killing off its hefty catalog to focus on the web, J.C. Penney is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they saw ...

A half-decade after killing off its hefty catalog to focus on the Web, J.C. Penney Co. is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what ...

A JCPenney Christmas catalog from 1990 reveals how long it's been since the retailer was a dominant force in American shopping. JCPenney enjoyed a heyday in the 1990s, when it was the top catalog ...

An online group is criticizing JC Penney for a catalog that features a Dallas gay couple and their children. One Million Moms is asking its members to avoid shopping at the Plano-based retailer, ...