A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer …

There are many elements in the shopping experience associated with a customer's experience. Customer service, a brand's ethical ideals and the shopping environment are examples of factors …

Kano model The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano. This model provides a framework for understanding how different …

Similarly, the same owner may also write negative reviews of competitors. From a New York Times article about the same topic, "On another forum, Digital Point, a poster wrote, 'I will pay for positive …

Marketing buzz or simply buzz —a term used in viral marketing —is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This …

Net promoter score (NPS) or Customer Net Promoter Score (cNPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would …

A model of expectation confirmation theory. Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of …

A user review is a review conducted by any person who has access to the internet and publishes their experience to a review site or social media platform following product testing or the evaluation of a …

Reputation management, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a person's or a …

A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase …