Sathy - Go-To-Market Strategy Expert in UK on Instagram: "The Red Rock Cider campaign from the early 1990s became one of Britain’s most effective comedic alcohol ads, driving a measurable uplift in awareness during a crowded cider market. Launched by Taunton Cider Company (which at the time controlled nearly 24% of the UK cider market), the ad used deadpan detective-spoof humour to stand out from a category dominated by straightforward product messaging. Nielsen tracking reports from that period

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