Gen Z is ending impulse shopping, becoming the financially savvy generation, new survey claims
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nypost.com
Gen Z isn’t just shopping — they’re shopping with intention. This generation knows the difference between a good deal and overpriced hype, and they’re not afraid to walk away. From spotting markups in seconds to leaning on gift cards to stay on budget, they’re making choices that keep control in their hands. For brands, this means value isn’t optional — it’s everything. Those who meet Gen Z’s standards with transparency and creativity will earn loyalty. Those who don’t? They’ll scroll right past
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