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3:19
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Sabine Benoit
What Are the Key Characteristics of Services?
Have you ever wondered what truly differentiates services from products? Find out in just 3 minutes, backed by scientific research! This video explores the distinction between goods and services using the iHip framework: intangibility, heterogeneity, inseparability, and perishability. While these traits traditionally define services, examples ...
90.3K views
Jun 18, 2017
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