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In this fourth video in a series of short interviews on consumer trends, Katie Shade from Kantar Worldpanel talks about how red meat features heavily in the top ten favourite meals of the British public and the opportunity that presents to the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands. She also describes the current consumer trend towards speedy convenient and ‘solution led’ meal options, and highlights that consumers will pay up to twice as much for a solution led prod
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